Inspired by CEO Louis Gallois, EADS formulated a strategic roadmap in 2008. Vision 2020 has since evolved into a Group-wide action plan that steers all four Divisions.

The objectives:

Achieve best-in-class operational and financial efficiency to reach 10% EBIT in the first half of the decade 2010–2020.

Focus on core. This means a new business model approach and the reallocation of human/financial resources which are currently locked in non-core legacy activities.

Divestments in non-core areas have to be implemented. Achieve around €80 bn turnover by 2020 and reach a 50/50 balance between Airbus' and other Divisions' revenues.

Achieve a 25% services share of business by 2020 hence €20 bn, focusing on high-value services initially related to platforms, requiring and developing both customer intimacy and product intimacy.

Become a true global industrial company with 40% of EADS sourcing and 20% of EADS employees outside of Europe. Achieve $10 bn revenues in North America in non-Airbus businesses and gain a prime position with US Government.

Moving towards an eco-efficient company. Environmental issues are to become a transversal driver towards sustainable development. Airbus' ambitious targets already defined. To be done for non-Airbus Divisions.

EADS becomes a global employer of choice, an innovative and engaging place to work for our employees.EADS leadership culture is based on mutual trust, empowerment, recognition and accountability. Employee development is core activity of EADS managers. EADS has a global, diverse, fully engaged and highly competent workforce.

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